One of the things I lament about the steep drop-off in newspaper movie ads — aside from the obvious, which is that it’s hurt newspapers I’d like to see survive — is that we’re not seeing as many ads wherein studio publicists dig deep to find reliably nearsighted pseudo-critics whose endorsements of shit like Old Dogs or the punctuation-offending Law Abiding Citizen they can quote. I always wondered if the people putting these ads together actually believed that anyone inclined to plan their weekend around a screening of Leap Year cares what film critics have to say.
I like it even better when publicists take real critics’ words completely out of context. I’ve been pull-quoted myself once or twice, but wouldn’t you know it, my meaning has always been preserved intact.
Publicists practice context-ignoring pull-quotery all the time, I know. But to me, at least, it never fails to amuse. Continue reading